Artistcanva Brand Identity Creation Process
Jayesh Borse
Author
At Artistcanva, we begin the process of defining a brand identity by arranging a thorough meeting with our clients. During this meeting, we delve deep into their business background, objectives, and any specific insights that can aid us in crafting a memorable brand identity. This crucial step ensures that we are able to capture the essence of the client’s business right from the outset.
After gathering all the requisite insights, we proceed to create a mood board that visually encapsulates the potential direction of the brand, incorporating elements such as colors, fonts, themes, and more. Following this, we organize a follow-up meeting to assess and enhance this mood board, ensuring that it perfectly aligns with the client’s vision.
Upon approval of the mood board, our team commences the process of brainstorming and sketching initial concepts. These initial concepts are meticulously refined using leading digital tools such as Adobe Illustrator and Procreate to bring our ideas to fruition.
Upon achieving satisfaction with the designs, we prepare a detailed presentation showcasing how the brand identity will manifest across a variety of platforms and devices. This aids our clients in visualizing the full potential of their brand.
We then schedule a subsequent meeting to present our work. Should any revisions be necessary, we meticulously implement the requested changes to meet the client’s expectations.
Following approval of the brand identity, we proceed with developing comprehensive brand guidelines to ensure consistency in all future brand communications.
Client satisfaction is our foremost priority. To guarantee that we consistently meet our high standards, we actively seek feedback on our services.
If you’re interested in creating a distinctive brand identity with us, please contact us at info@artistcanva.com.